Technology-Led Innovation

About

→ Technology-Led Upgrading

We provide support services for investment promotion agencies advancing shared value creation in East Africa.

Foreign direct investment (FDI) can be catalytic, mobilizing capital and technology to spur growth, expand productive capacity and diversify economies. Investment Promotion Agencies (IPAs) play an important role in attracting these investments. As an intermediary body between the public and private sectors, IPAs are often the public face of governments seeking to increase investment, promote economic and social development.

New technologies unlock new models for value creation

New technologies provide access to entirely new capabilities, allowing us to reimagine the business models we use to create and capture value. The following are some business model attributes most relevant to the ongoing ICT revolution. 

Agile & Adaptive

An Agile-Adaptive model employs technology to make decisions that better reflect market needs allowing for real-time adaptation to changes in the marketplace.

Asset Sharing

An Asset Sharing model creates more value with existing resources by connecting spare capacity with excess demand enabling costs to be dispersed and assets to be used more effectively.

Closed Loop

Closed loop models reduce overall resource costs for companies by keeping products, components and materials at their highest utility value, reducing costs and risk exposure.

Collaborative Ecosystem

A Collaborative model improves collaboration with supply chain partners to help allocate risks more appropriately and reduce overall costs, creating greater value for the entire ecosystem.

Distribution Disruption

An Agile-Adaptive model employs technology to make decisions that better reflect market needs allowing for real-time adaptation to changes in the marketplace.

Long Tail

An Asset Sharing model creates more value with existing resources by connecting spare capacity with excess demand enabling costs to be dispersed and assets to be used more effectively.

Market Network

Closed loop models reduce overall resource costs for companies by keeping products, components and materials at their highest utility value, reducing costs and risk exposure.

On Demand

The multi-sided model enables two or more homogeneous groups to interact, bringing together supply and demand, while an intermediary operates the platform to facilitate interactions and adds revenue streams later.

Open Platform

An Open model encourages the sharing of knowledge under open licenses, promoting an intimately integrated ecosystem of stakeholders operating under a model of transparency, promoting positive externalities.

Personalization

The Personalization model utilizes technology to produce products and offer services that are better tailored to customer’s individual and immediate needs at a competitive price.

Unbundling

An Unbundled model leverages advances changes the economics of production and distribution, allowing for product offerings to be decomposed into narrower, more specialized component offerings.

Usage Based

The Usage-Based Pricing model allows customers to benefit from being charged only when they use a product or service, rather than having to buy something outright, increasing both access and demand.

The Role of Technology in Investment Promotion

The emergence of modern technologies over the past decade has fundamentally changed the way investment promotion is conducted. When properly utilized, technology can significantly improve IPA performance. Many businesses are conducting their activities online leaving important traces regarding their needs and future moves. With digital marketing methods and modern data analysis, IPAs can access their target groups in a very time and cost-effective way.

SEA leverages these technologies to:

Map the business environment to identify opportunities for shared value creation:

Market Mapping

Market Mapping via a SWOT analysis is the first step toward developing an investment promotion strategy and is a key tool for identifying an initial list of target sectors and underlying clusters that offer potential for investment.

Cluster Analysis

A cluster analysis is performed in order to understand the environment within which these sectors operate and to identify areas of the regional economy where comparative advantages exist and long-term growth through economic upgrading is most viable.

Identify opportunities and align incentives for technology-led upgrading through FDI:

Upgrading Opportunities

After target sectors have been identified and a cluster analysis completed, innovation accounting and comparable sector analysis takes place to identify strategic opportunities for improving cluster competitiveness. 

Align Incentives

After upgrading opportunities within key clusters of target sectors have been identified, an investment promotion action plan must be crafted in order to align key stakeholders around a defined strategy and mutually accepted targets.

Scale and refine promotion strategies through marketing and relationship development:

Marketing & Promotion

After opportunities have been identified and incentives aligned, IPA’s must then disseminate information about the offering in an attempt to create a favorable image of the investment potential. This comes down to marketing activities, such as direct marketing, advertising, investment seminars and missions.

Investor Targeting & Lead Generation

Investor targeting and lead generation are the most sophisticated and challenging activities of an IPA although perhaps the most important. Effectively prospecting and screening investors for 

The SEA System

SEA’s solutions are supported by a data portal to facilitate collaboration around shared value opportunities and targeted private sector HUBs designed to catalyze cluster-specific private sector investment aligned with public sector objectives.

Taken together, the SEA System is designed to act as a socio-economic catalyst by improving the productivity of IPAs through the leveraging of public sector investment initiatives as a platform for stimulating microeconomic competitiveness through private sector investment. 

 

    SEA is an L3C that builds industry-specific social enterprise accelerators to scale the impact of innovative market-based solutions and generate deal flow for impact-oriented investors.

    ADDRESS

    New York | Boston | Nairobi

    EMAIL

    info@sea.africa