A SWOT analysis is the first step toward developing an investment promotion strategy and is a key tool for identifying an initial list of target sectors and underlying clusters that offer comparative advantages and the potential for investment.
After target sectors have been identified and a cluster analysis completed, innovation accounting and comparable sector analysis takes place to identify strategic opportunities for improving cluster competitiveness through upgrading.
Marketing & Promotion
After opportunities have been identified and public sector incentives aligned, IPA’s must disseminate this information in a way which creates a favorable image of the investment potential. This comes down to effectives marketing and promotion activities.
A cluster analysis is performed to better understand the environment within which key sectors identified in the SWOT Analysis operate. This signals opportunities where long-term growth through economic upgrading is most viable.
After upgrading opportunities within key clusters of target sectors have been identified, an investment promotion action plan must be crafted in order to align key stakeholders around a defined strategy and mutually accepted targets.
Investor Targeting & Facilitation
Investor targeting, prospecting and screening are some of the most sophisticated and challenging activities of any investment promotion agency. The right technologies and processes are critical for effective matchmaking and relationship management.