Reaching deep in low-income markets
This report by the Omidyar Network and MacArthur Foundation explores how enterprises can achieve impact, sustainability, and scale at the base of the pyramid. It explores 20 enterprises that serve people who are living at the bottom of the pyramid to better understand the impact, sustainability, and scale of these businesses.
Over the past 10-15 years, entrepreneurs, impact investors, incubators and accelerators, foundations, development banks, major donors, and even some large-scale corporations have been working hard to reach those living at the BOP by building, investing in, and supporting for-profit businesses that reach BOP customers. Unlike traditional development projects that often rely heavily on government or philanthropic grant funding (which often suffer from finite funding streams), for-profit enterprises can both sustain themselves and grow over time as long as the product offered elicits sufficient demand and revenues from its buyers. While important roles certainly remain for governments, philanthropic actors, and mission-driven non-profits in providing critical goods and services to the poor, the potential scalability and sustainability of for-profit enterprises serving the BOP as customers also holds significant promise for long-term development impact.
View full report here.