Africa’s Untapped Business Potential: Countries, sectors, and strategies
This report proposes that Africa’s potential as a growth market for business remains both underestimated and misunderstood—as does the potential for business to play a transformative role in solving the continent’s biggest challenges.
This report makes the case for Africa’s potential as an attractive destination for investment capital,. With more than 400 companies earning $1 billion or more in revenues annually businesses on the continent are growing faster, more profitable than their global peers. Africa’s fast-growing population and markets present important opportunities for business in an environment of slowing global growth. While the opportunity is clear, this report makes sure to highlight the need for greater innovation and investment from business. This will be essential to meet Africa’s unfulfilled demand for goods and services, close gaps in infrastructure, create jobs, and decrease poverty. This report goes on to describe the extent of the African business opportunities in key sectors and suggest steps investors can take to translate that opportunity into profitable, sustainable enterprises.
Read the full report here.